Industry : Fintech (FX Brokerage)
Objective : Position themselves as a trusted, fast-growing global brokerage
Challenge : Low media visibility in a trust-sensitive, highly competitive space
In today’s digital economy, online brand awareness and proactive media exposure are essential, especially for fintech brands navigating trust-sensitive markets. For companies like XLENCE, how they show up online directly influences how they’re perceived by investors, regulators, partners, and end users.
That’s why we built a strategic PR engine driven by credibility, relevance, and global visibility to ensure that XLENCE wasn’t just seen, but seen in the right places, by the right people. Through intentional storytelling and smart media positioning, we set the stage for impactful exposure and meaningful engagement. What follows are three standout campaigns that not only accelerated brand positioning and business traction, but also delivered tangible results that helped XLENCE move closer to its strategic objectives—with the kind of visibility that drives real-world impact.
This campaign was company’s breakout moment—securing recognition for XLENCE at a leading global fintech event and establishing market credibility across multiple languages and regions. With an audience reach of 90.9M, it amplified the brand to investors, media, and tech insiders in one coordinated PR push.
This campaign positioned XLENCE as a fast-scaling leader, building on the momentum from Dubai and demonstrating consistency in growth and recognition across regions. Its wide pickup in newspapers and industry outlets validated the brand’s legitimacy.
This campaign helped expand XLENCE’s appeal to ethical and faith-based fintech related individuals by promoting inclusivity through a Sharia-compliant trading option. It demonstrated the company’s customer-centric innovation and commitment to serving diverse global markets.
Through strategic, multilingual PR campaigns across three key product and brand milestones, we helped XLENCE:
PR became a key growth engine elevating brand equity, driving awareness, building trust, and unlocking global opportunities, including investor interest and strategic partnership conversations.
Insider Approach:
Tools used: PR Newswire, AP syndication, real-time performance monitoring
3 Tips for PR Success in Fintech:
